This is a CBD brand that my company created, and I had the opportunity to design the entire brand identity, labels, and packaging. We were going for a clean, natural look, in-tune with nature. I loved the idea of printing white on clear labels for a sophisticated look, and had the idea of using brown paper boxes instead of traditional cardstock to enhance the natural, earthy feeling of the brand.
This was an “on-the-go” supplement and lifestyle brand that my company created in 2019, and I had the opportunity to design the the logo, packaging, and apparel. This brand is all about being on the move, and was geared toward people in the military, in the ring, in the gym, or in nature. The colors and lettering were strong and no-fuss. All the products came in individual packets within a pouch or a box. We also had a big party when the brand launched, which I got to design a lot of the environmental pieces for.
This was an eco-friendly company that provided refills for all of your home basics, reducing plastic bottle waste. I am very passionate about the environment, so I loved the opportunity to support a great cause. I had fun coming up with the identity for this brand, and incorporating the liquid refill aspect into the logo was a fun challenge.
