I made chalk signs, big and small, for the needs of each department throughout the store. I got to write on boards, windows, and sometimes even the floor.
These are some menus, brochures, and flyers I created for the store. I really enjoy editorial design—working with grids, layouts, typographic hierarchy, and white space.
Whole Foods always had a sale or holiday or event going on. These displays and signage throughout the store call out various products or brand messaging. We really focused on repurposing materials we already had and getting creative in our merchandising to give our store a handmade, friendly feel.
